British Airways Essay Example for Free

British Airways EssayGoing into more than deep and applying this theory to such company as British Airways I goat say that production strategy is the main strategy of Marketing Mix (4 PS). Without Product strategy there is no Place, Price and Promotion. Speaking about BA it is transporting industry its product is not physical and pukenot be touched. British Airways product strategy includes flightservices, quality of flights, various destinations across Europe andthe world, executive class, business class, speed, security, body forthfacilities and years of experience. Nowadays, the main aircrafts which BA utilizations to transport people argon Airbus A318-100, Airbus A319-100, Airbus A320-200, Airbus A321-200, Airbus A380-800, Boeing 737400, Boeing 747-400, Boeing 767-300ER, Boeing 777200, Boeing 777-200ER, Boeing 777-300ER, Boeing 7878, Boeing 7879. Most of the airplanes which are 77% use either Rolls-Royce or IAE alliance engines. Another 23% is divided between General El ectricand theCFM outside(a)consortium. To the year 2012 BA operates over 400 aircraft, carries over 62million passengers annually, and serves more than 200 destinations.British Airways is not only Air parenthood Company it also has its ownengineering branchto exploit its aircraft fleet, this includes line maintenance at over 70 airports around the world. One more vital option of 4 ps is Place. The main place were customers can consume services of British Airways is situated in Waterside, close to its main airport at London Heathrow Airport. However BA is international company and you can also find it in main airports all over the world. Also there are 2 important service centers in GlasgowandCardiff Airports.Turning to the third option which is Price the organization should set the expenditure relative with the value delivered and perceived by thecustomer. British Airways has set its services in the way that customers can chose how much they want to pay for this service. Comparin g with other Airline Companies BA poses four types of services parsimony class, premium economy class, business class, premium business class. The difference is in quality of product which are you consuming and the price. So price of the tickets are varied from ? 00 to ? 400. Main success of the company depends on its promotion. striation in the promotional team of British Airways know their. First slogan The Worlds Favourite Airline was launch in 1989 with the song of The Flower Duet byLeo Delibes. After this there were a lot of changes like Upgrade to British Airways, The Worlds Favourite Airline, The Worlds Best Airline, Well Take More Care Of You, and fly the Flag. One of the latest tricks was Christmas gift voucher which is promotional prices.This works during the Christmas holidays and offers lowest prices for their customers. For example flying to 14 travel zones from ? 59 return on UK and Europe destinations andfrom ? 269 return on the rest of the world In the end I wou ld like to say that British Airlines is one of the biggest companies in this area and one of the best(p) companies. For a long time it provides its clients with high level services and security which is the most important things in this business. Meanwhile, price is responsible to the quality. Service is easily available and well promoted.