One Laptop Per Child Essay

1. Why are Microsoft, Intel, and new(prenominal)(a) wind for affix companies interested in low- live computers for the developing world? In 2005, Nicholas Negroponte, the founder of MITs Media Labs, announced the wiz Laptop per Child (OLPC) program at the World Economic Forum. The concept was uncomplicated and appealing. Innovate a $100 laptop and distribute it to children in the developing worlds governments. The raft was for bridging the digital divide between developed and developing states.The OLPC was a nonprofit project for the developing nations school going students for their better education. The OLPC created buzz from its first day of announcement for its low toll and its non profit initiative for developing res publicas children. Though the company corresponding Microsoft and Intel is leading profit for organization they interested in OLPC project. Because the project was for the developing countries school going student who dont watch enough opportunity to le arn give care developed countys children and dont render ability to afford the technology device for higher price.So as the leading organization Microsoft and Intel have the genial responsibility for the developing countrys children and they also see the opportunity to do social welfare with establishing branding in bulk minds. On the other hand the OLPC was started with their rivalry organization like Linux and Advanced Micro Devices (AMD). So if the OLPC project succeeds the organization like Linux and AMD can create threat for their leading monopoly business. So from their social responsibility point of view and for the marketing of their own brand names into people minds they interested in low exist computes for the developing world.2. Do you agree with Negropontes decision to spouse with Microsoft? Yes I do agree with the Negropontes Partnership decision with company like Microsoft which is very overmuch trusted and reliable name in this computer sector for their operati ng outline and software system. The OLPC project was an compulsive vision for Negroponte to educate the developing worlds school going children by providing low cost laptop computer. As he announced the lap top will be low cost and price will be the $ 100 dollar for each so he uses the Linux operating system which is non-proprietary and available for free to any genius who wants to use.But it didnt work, In 2008 OLPC faced disappointing sales because the countrys like Libya and Nigeria who pledges to buy about angiotensin-converting enzyme million for each countrys people some(prenominal) backed off those pledges and the cost increase $180 to $190 range. So the brand name like Linux was not reliable for the mass population of the world and they felt insecure with that operating system. On the other hand some potential buyers worried about the lack of Microsofts windows operating system. So as the OLPC didnt succeed the way it was estimated so Negroponte needed to collaborate wi th the Microsoft to increase its sales and add much customer satisfaction by the Microsoft brand name.3. Assess the thinking behind the give one, get one promotion. Do you think this is a good marketing tactic? In November 2007, in an effort to increase production, OLPC announced the promotion of Give One, Get One. The OLPC team started this promotion to grab the market oversight of their nonprofit ambitious project. Because prior to the initiatives launch, the OLPC had been a fascinating demonstration of hardware and software ingenuity, but actual unit sales and donations had been far smaller than originally predicted. The G1G1 program was designed to interchange that, digesting individual consumers the chance to buy two laptops for $399.Though the tactic of Give One, Get One is aggressive marketing strategies in order to gain market share and capitalize on its matched strengths. Though the aggressive marketing tactic like Give one, Get One always not good for the all types of products. But the OLPC project had strong competent like Intel Classmate. So to grab the oversight of mass people and gain maximum market share and achieve the goal of developing countrys poor children education this marketing tactic was good for the project. Because OLPC announced two weeks give one get one promotion first but for its huge response to the markets they increased their promotional offer time.